“When we first launched NUGGS, they were only available on DTC via our website,” he added. Meanwhile, the new strip and cutlet products represent a departure from SIMULATE’s previous direct-to-consumer and retail business models, Pasternak said. Nowadays’ pea-based nuggets debuted in Whole Foods stores in California, and Chile-based NotCo launched its plant-based chicken sandwiches and nuggets in Burger King Chile. For example, Daring Foods recently launched its first fresh - versus frozen - offering called Plant Chicken Tenders, and partnered with Cuisine Solutions to offer their unbreaded pieces in a “sous vide” format for foodservice partners. In fact, the past few months have been quite busy in this category. Though plant-based versions of chicken are the most popular, alternative protein sales still represent low single-digits among all meat sales SIMULATE is among a group of companies trying to increase that with their appeal to changes in consumer behavior, while also working to provide a product that tastes good and can scale accordingly. Among that figure, $1.4 billion was plant-based meat sales. retail plant-based food sales grew three times faster than total food sales in 2021 to $7.4 billion,” according to the Good Food Institute’s 2021 Plant-based State of the Industry Report.
The interest in plant-based food has been growing in the last five years. The company now has 40 employees, a 2x year over year increase, and is currently hiring for its research team. Today that number is over 12,000, an increase of more than 140% year over year, Pasternak said. At the time, the company’s products were in more than 5,000 stores.
#SIMULATE CHICKEN NUGGETS REDDIT SERIES#
We last profiled SIMULATE back in 2021 when it raised $50 million in Series B funding, which valued the company at $260 million.
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